Further, TogetherCapital campaign · Dalton First UMC
A $1.5M capital campaign that puts every line item on one page, with a price on it, in the order it gets done.
The situation
Capital campaigns don't fail on generosity, they fail on trust. People give when they can see exactly what the money buys and watch it get bought. The standard version of this is a glossy brochure with one big number, a thermometer, and a vague list — which asks a congregation to pledge two years of giving on faith in a pie chart.
What we did
One page, and no mystery line items. The live total sits at the top against the goal. Below it, every single project is listed with a real dollar figure, sorted into what's already done, what your gift funds today, and what's still to come — in the order the church intends to tackle them. A plain-language section explains the parts people quietly worry about: that this is above and beyond regular giving, that funds go to one project at a time, that you can adopt a whole line item if you want to, and that pledges can spread over two years. The pledge form is embedded straight from Realm, so nothing gets rekeyed by a volunteer. And because plenty of people in a 180-year-old congregation still prefer paper, the printed brochure carries the same projects and the same numbers.
Where it stands
Live now, ahead of Pledge Sunday on September 20. Two projects — the sanctuary sound system and the broadcast room — are already complete and in use, and the page says so in the same place it asks for money.
campaign goal, tracked live on the page
every one listed publicly with a real price
pledge window, explained in plain language
“This church is our spiritual home. We met as youth in Methodist Youth Fellowship, were married in the sanctuary, raised our girls here, and celebrated the lives of our parents here.”
Mark Orr, Campaign Co-Chair, Further Together
Your church could be next.
Fixed scope, fixed price, and a launch date you can put on a calendar. Tell us where your site is today.