Dalton First UMCDalton, GA
A 180-year-old downtown church with more ministries than most websites can carry, organized so a first-time guest still only has one decision to make.
The situation
Dalton First has been on Thornton Avenue for nearly 180 years, and it has the ministry list to match: two Sunday worship styles, Wednesday programming from August to April, children, students, music, missions, groups, a Christian Learning Center, Camp Lighthouse, a jobs board. Every one of those has a leader who would like it on the homepage. That's how a church site turns into a directory that serves the people who already know their way around and quietly loses the person visiting for the first time.
What we did
The homepage was given exactly one job. A picture of the city the church sits in, the line “We Love Dalton!”, and three buttons: Service Times, New Here?, Recent Messages. Nothing else competes. Everything the congregation needs lives one level down, grouped the way people actually think about it (I'm New, About, Worship, Ministries), so twenty-odd pages sit behind four calm choices. Prayer requests and forms hand straight off to Planning Center instead of being rebuilt and left to drift, the latest sermon plays on the homepage, and the church app is promoted to the regulars who want it.
Where it stands
Live, with twenty-odd pages of ministry content behind four navigation groups and a homepage that still asks a first-time visitor for one decision.
the entire homepage decision for a first-time visitor
of ministry content behind four nav groups
Your church could be next.
Fixed scope, fixed price, and a launch date you can put on a calendar. It starts with a Zoom call about where your site is today.